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Scott Baker

EVP, Client Solutions, Sago

Scott Baker is executive vice president at Sago, focusing primarily on direct-to-brand relationships across financial, technology, media and entertainment verticals. Currently, he serves on the Executive Committee for the Insights Association Board of Directors as the Chair-Elect, with a primary focus on National Events and DEI (Diversity, Equity and Inclusion) initiatives with the IDEA Council.


Sessions from Scott Baker:

Creating a more human-centric research process: Putting people back in insights

People are the beating heart of market research. From respondents to researchers to end-users, humans drive the insights machine. Yet all too often the experience of each of these groups [...]

Details

Wednesday | 1:30 pm - 2:00 pm | Room 1