A former solicitor, Sam saw the light 10 years ago and has worked in strategy and research ever since. Making the complex seem simple is her passion and so working with the Research Team at Attest since 2019 has been her perfect role. Prior to joining Attest Sam worked at loyalty agency leader Collinson and data science agency Profusion, providing consultative advice to enterprise customers.
Since being at Attest, Sam has grown the Customer Research Team to 14 with researchers in both the U.S. and U.K. who provide advice on a wide range of methodologies.
Sessions from Sam Killip:
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]