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Ray Fischer

CEO, aha insights technology

Ray Fischer is a pioneer and innovator in the online qualitative and quantitative research space. In his roles as a brand marketer, ad agency guy and consumer insights strategist, Fischer has experienced the impact of technology on consumer and market research firsthand. Working with a team of market research and technology experts, Fischer led the development and launch of the aha ResTech platform, resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights.


Sessions from Ray Fischer:

Leveraging activity-based methods to discover your brand’s aha moments

In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]

Details

Wednesday | 11:15 am - 11:45 am | Room 1