Pete Maginn

Managing Director, Commercial Insight, Beano Brain

Pete is a kids and family insight expert, with over 20 years experience. This spans multiple categories for global, market-leading brands in the U.S., U.K. and Europe, including LEGO, Warner Bros. Discovery and Unilever. He specializes in devising relevant, bespoke approaches for kids and families-related briefs, to effectively deliver against objectives and ensure that stakeholders and the business are left with truly actionable outcomes. His long-term specialism in kids and families means he has a well-informed and grounded view of today’s consumers – kids and parents – and knowledge of how this has changed over time.

Sessions from Pete Maginn:

Raising Generation Alpha: How Millennial parenting is impacting the next generation and how to avoid alienating millennial Moms and Dads

Our latest thought leadership study comes from a year of in-depth and substantive research with Millennial & Gen Z parents and their kids in the U.S. and U.K. These parents are [...]

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