Paula Kramer

VP of Project Management and Qualitative Strategist, Aha! Insights Technology

Paula leads Aha!’s project management team and oversees all research utilizing the Aha! platform, including recruiting, programming, discussion guide creation and coaching, moderating and client relationship management. Paula’s decade of experience in online qualitative work has been focused on creating personal connections with respondents to develop valuable insights across all categories, including work on sensitive issues and difficult topics.

Paula received her undergraduate degree in public relations and journalism from Indiana University and then earned her MBA from Cleveland State University.

Sessions from Paula Kramer:

Leveraging activity-based methods to discover your brand’s Aha! moments

Over the last three years, digital qualitative research has come of age. It has evolved from a research staple to an essential driver for understanding customer attitudes, perceptions and behaviors. [...]