Michael M. Wehrman

Senior Manager, Growth Insights, Comcast

Michael has over a decade’s experience in user/consumer research. He joined Comcast’s Consumer Research & Insights team in 2022 to provide a data-driven approach to customer acquisition and retention. Previously, he has experience in both higher education and global nonprofit research and has consulted with global sports organizations and municipal government agencies.

Sessions from Michael M. Wehrman:

Entertainment habits of a hard-to-reach audience

Our research aimed to understand internet habits and usage of a specific segment of nontraditional internet customers (those who rely more on mobile service for their data needs). We wanted [...]