Lindsay Fankhauser

Sr. Shopper Insights Lead - Snacks, Campbell Soup Company

Lindsay joined Campbell in 2019 as one of initial members of the Shopper Insights team supporting the snacks division which includes brands such as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July, among others within the growth and grocery retail channels. Within this role, Lindsay is responsible for leading and executing strategic research and initiatives producing insights and actions to unlock growth and provide thought leadership to support marketing, sales and our customers.

Sessions from Lindsay Fankhauser:

How Campbell’s leverages behavioral research and augmented reality to fuel innovation

By strategically implementing a multi-step research approach, Campbell’s first took the time to understand how consumers were interacting with the salty snacks category and key Campbell’s salty snacks products in-store [...]