Kris Engdahl is an experienced user research practitioner and leader. She established the user research function at Indigo Ag, which leverages science and technology to help improve the sustainability and profitability of the agriculture industry. Kris has conducted user research in several industries, including healthcare, hospitality, database technology and agriculture. She has profound respect for market research and loves seeing how user research and market research together help companies make better decisions.
Sessions from Kris Engdahl:
How do user research and market research work together to inform the development of technology for agriculture? In our experience in ag tech, we have seen companies blunder, primarily in [...]