Kevin Korgaonkar

Senior Research Director, MarketCast

Kevin has been with Marketcast for over 10 years and currently serves as a Senior Director on the Custom Research team, with a focus on the telecommunications and financial service industries.

With experience across ad, brand and content testing, Kevin consults with clients to tailor methodologies and analysis relevant to their research objectives.

Kevin holds an undergraduate degree from Indiana University’s Kelley School of Business and an M.S.B.A. in Marketing from the Simon Graduate School of Business at the University of Rochester. Outside of work, Kevin enjoys spending time with his wife, son and Labrador Retriever in the Philadelphia suburbs.

Sessions from Kevin Korgaonkar:

Understanding what customers do (and don’t) want from offer propositions

Daniel Taylor, manager of growth insights from Comcast and Kevin Korgaonkar, senior research director from MarketCast will discuss the importance of using the right metrics for offer proposition research in [...]