Jessica Broome

Founder and Head Southpaw, Southpaw Insights

Jessica Broome is a seasoned and dynamic researcher with diverse experience in both quantitative and qualitative methodologies. She founded Southpaw Insights to conduct meaningful research that helps organizations understand what people think, feel and do.

Jessica began her career in the non-profit sector, interviewing inmates in both state prisons and city jails across New York. She then worked for several years in the research and insights departments of major public relations agencies, including Edelman and Ogilvy.

Jessica holds a PhD in Survey Methodology from the University of Michigan, where she returns every summer to teach Questionnaire Design.

Sessions from Jessica Broome:

It takes two to tango: Getting the most from long-term supplier partnerships

There’s a time and place for one-time flings, but there are also a lot of upsides to a long-term relationship – in both love and research! We’ve been working together for [...]