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Jenn McCarthy

Senior Director, B2B Content Strategy, Expedia

Jenn McCarthy, senior director of content strategy as part of the B2B Marketing team at Expedia Group, is responsible for solidifying Expedia Group as a thought leader/trusted partner through insights-driven content. With more than 20 years of experience, Jenn conducts industry research and mines data to package actionable insights into the latest traveler trends that can inform partner strategies and drive impactful business results.

Before joining Expedia Group Media Solutions, Jenn led technology and advertising PR programs at Waggener Edstrom (WE) for Microsoft. Prior to that managed teams at leading PR agencies in New York, working with Nokia and Kodak.


Sessions from Jenn McCarthy:

Around the world! How Expedia Group and Luth Research traveled together on an international consumer journey

Expedia Group partnered with Luth Research to understand the motivations, behaviors and preferences for different types of travelers and identify similarities and differences between countries. With a mix of digital [...]

Details

Wednesday | 12:00 pm - 12:30 pm | Room 5