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Hannah Preston

Strategist, GoodQues

Hannah is an experienced individual with a keen interest in people, culture and brands. With an insatiable curiosity, Hannah consistently seeks out innovative ways to understand and analyze the complexities of human behavior and its impact on the world. She firmly believes in the power of employing unconventional methodologies to gain fresh perspectives and generate insightful findings. Hannah also recognizes the importance of amplifying the voices and experiences of marginalized groups, and strives to shed light on their unique perspectives. This commitment was reflected in her dissertation, which explored the representation of migrants in Italian cinema.


Sessions from Hannah Preston:

BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions

ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 4