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Eric Toohey

Director of Key Accounts, Americas, Veylinx

Eric is currently the director of key accounts for the Americas at Veylinx. As a native New Yorker, Eric has spent his career working with brands of all sizes throughout the CPG and Alcohol world with the goal of empowering them with more accurate, reliable insights. Much of his time has been centered around understanding what drives consumer behavior and the decisions they make.

The most recent, and arguably the most important learnings to date, have been provided by his 9-month-old baby daughter. Far and away, his favorite consumer.


Sessions from Eric Toohey:

Hold my latte: How Kraft Heinz went from intent to action and uncovered real consumer behavior to drive breakthrough coffee innovation

Join us to learn how Kraft Heinz leveraged Veylinx’s auction-based methodology to understand real purchasing behavior and potential for new iced latte innovation in Canada and the U.S. Dive in [...]

Details

Wednesday | 10:30 am - 11:00 am | Room 4