Douglas Healy

Senior Director, Consumer Insights, Gatorade/PepsiCo

Doug Healy is currently the senior director of consumer insights for PepsiCo’s Gatorade Portfolio. This team oversees consumer insights and brand strategy for the Gatorade, Propel, Fast Twitch, Muscle Milk and Evolve brands. During his five years in the business unit, the team has launched a number of very successful innovations (Gatorade Zero, G Fit, Evolve protein) while also being a strong driver of brand strategy across the BU. Doug started his PepsiCo career in 2010 working on the Quaker team but throughout his career has worked both on the client- and supplier-side of consumer insights.

Sessions from Douglas Healy:

Propelled by insights: How Gatorade utilizes foundational research to drive brand growth

Over twenty years ago, Propel was successfully launched as the first fitness water on the market. In 2023, the brand is getting renewed attention with breakthrough marketing and a full [...]