Chris Pagnucci

Sr. Insights Manager, Molson Coors Beverage Company

Chris is an accomplished marketing insights professional with over 15 years of experience in the CPG industry – primarily in the food and beverage space. He’s passionate about building brands with purpose and uncovering the human truths that inspire new ways of thinking. During his seven year tenure at Molson Coors he’s held roles in shopper and brand insights, supporting brands like Blue Moon, Miller Lite and Miller High Life.  For the last two years he has been working on MCBC’s upstream innovation, while also advancing their foresights resources and capabilities. Chris holds an MBA from the Kellogg School of Management.

Sessions from Chris Pagnucci:

How Molson Coors uses foresight to inform the innovation pipeline

How do new brands break through the clutter? How can you get ahead of the next big thing? While you can’t predict the future, you can prepare for it. During this [...]