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Allison Schoer

Director, Market Research, LinkedIn

Allison Schoer is a director of market research at LinkedIn, where her team leads B2B research supporting LinkedIn’s Sales and Marketing Solutions to drive go to market and product strategy. Prior to her time at LinkedIn, she served in a variety of quantitative and qualitative researcher and leadership roles on both the agency and client-side supporting B2B and B2C brands across verticals including as American Express and Hudson’s Bay Company (Saks Fifth Avenue), among others. She is a native New Yorker with degrees from NYU and Fordham.


Sessions from Allison Schoer:

Reinventing NPS: A new way to measure perceived customer value for LinkedIn

LinkedIn ran an internal NPS tracking program among customers of its B2B products. However over time, they recognized that NPS was not a true indicator of perceived value within a [...]

Details

Thursday | 2:15 pm - 2:45 pm | Room 1