Sessions from Microsoft:

Why is there a firewall between CX and MR and how do we bridge the gap?

MRX (Market Research) and CX (Customer Experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]


Unleashing the Microsoft-Voxpopme partnership: ChatGPT integration and the future of qualitative insights

Microsoft and Voxpopme have partnered to bring together cutting-edge capabilities to transform the landscape of qualitative research and insights. Through this collaboration, we are proud to announce the integration of [...]