The Brainfreeze Collective offers bespoke quantitative and qualitative research to better understand immediate consumption channel shopper behavior and the why behind the buy.

Key benefits:

• Offering ability to study an elusive audience – providing access to over 200K immediate consumption shoppers who are 7-Eleven and Speedway Rewards members.
• Research methodologies include quantitative and qualitative surveys, video diaries, focus groups, concept testing and cultural studies.
• Connecting intentions to transactions: tying consumer research (what they say they do) to transactional data (what they actually do).