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Exhibitor, Presenter, Silver Sponsor

Booth 510

GoodQues is the anti-research, research company. We are a full service, consumer insights boutique pushing the boundaries of qualitative and quantitative methodologies. Our mission? Make research more human. We approach each assignment using a combination of empathy, rigor, and creativity to break the barriers of fatigued panels, robotic conversations, inauthentic responses and boring research reports. We lean on research copywriting, principles of psychotherapy and instead of dense statistics, GoodQues is designed to deliver data stories and strategies.

Sessions from GoodQues:


BREAKING NEWS…Respondents are not robots! Why humanizing market research leads to better business decisions

ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]

Details

Wednesday | 4:45 pm - 5:15 pm | Room 4