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Sessions from CX Forums, Inc./Threads Research:


Why is there a firewall between CX and MR and how do we bridge the gap?

MRX (market research) and CX (customer experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]

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Wednesday | 4:45 pm - 5:15 pm | Room 5