We’re a global media and technology company with three primary businesses:  Comcast Cable, NBCUniversal and Sky.

Comcast Cable is one of the United States’ largest video, high-speed internet and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand.

NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts.

Sky is one of Europe’s leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content and has exclusive content rights.

Sessions from Comcast:

Understanding what customers do (and don’t) want from offer propositions

Daniel Taylor, manager of growth insights from Comcast and Kevin Korgaonkar, senior research director from MarketCast will discuss the importance of using the right metrics for offer proposition research in [...]


Entertainment habits of a hard-to-reach audience

Our research aimed to understand internet habits and usage of a specific segment of nontraditional internet customers (those who rely more on mobile service for their data needs). We wanted [...]