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Presenter, Work Zone Sponsor

We are a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

We create results-driving shopper insights and activation strategies that build measurable value for our clients utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Powered by cutting-edge science, we utilize first-party retail data from over 62 million US households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey.

Sessions from 84.51°:


Why good enough isn’t good enough: Sample quality changes your research outcomes

In a time where data is abundant and time is finite, it can be easy to opt for data that is “good enough.” 84.51° embarked on a journey to understand [...]

Details

Thursday | 9:00 am - 9:30 am | Room 5

Expo experience:

Need to get some work done or make a call?

Next to Session Room 5

Stop by the 84.51 Work Zone to get away from the action. It’s a good place to plug in your laptop or phone and get some work done while you are at The Quirk’s Event.