PCH’s Consumer Insights Platform connects Brands with Real People to provide insights into consumer interests, attitudes, and behaviors and then enables Brands to activate their marketing investments through high precision 1st party data targeting.

Publishers Clearing House is a Multi-Category media property with a 100% logged-in audience of millions of registered users, each authenticated at an individual level. With uniquely engaging and interactive chance-to-win content, PCH’s signature experience delivers a clear value exchange for consumers who choose to share their information. As a result, PCH has one of the largest authenticated audiences outside of the walled gardens, a foundation from which it can offer a variety of ways for publishers and advertisers to activate their identity and 1st party data for cookieless targeting, buying, and measurement.