Room 2 | 3:45 pm - 4:15 pm | Wednesday, February 22, 2023
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come back flat due to the compression we are seeing in the industry of survey ratings in product tests. This study was no different but the Curion Score revealed a clear winning product. By leveraging a deep historical database, The Curion Score™ provided additional insight to show clear differentiations on which products were and were not performing up to expectations, de-risking the investment to move to a new manufacturing strategy.
Attend this speaking session to learn more about how the new Curion Score tool derisks productivity and product change strategies inside companies like Krusteaz.
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