Using emotion analytics to better understand how real people are experiencing today’s economic turbulence

Room 1 | 9:30 am - 10:00 am | Thursday, February 23, 2023

Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily news feeds. And everyone’s behavior is influenced in some way as a result.

How can brands cut through the clutter to understand the key changes in people that will actually impact their purchasing behaviors? By going deeper and using methodologies like emotion analytics that explore explicit AND implicit measurement to know their audience at a more human level.

GutCheck’s GutCheckonomics™ studies have been tracking people’s opinions, behaviors and, most importantly, their evolving emotions over the last year through the lens of Agile Human Experience Intelligence (HXI), combining insight about people’s personalities, emotions, context and needs to understand the factors which will most influence future purchase behavior.

Key takeaways:

  1. The value of using emotion analytics to go beneath the surface and understand how people really feel.
  2. How people’s core needs have been shifting as the economy swirls around them.
  3. Key differences in how each generation is viewing their circumstances and how they feel about the future.

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