Unlocking impact at scale: How knowledge management elevates the role of insights at AT&T

Room 2 | 10:15 am - 10:45 am | Wednesday, February 22, 2023

How can knowledge management elevate the role of insights? And how can you unlock that impact at scale?

During this session, Cristian Young, AVP, insights and knowledge management at AT&T, and Brandon Beeken, sales director at Stravito, discusses AT&T’s journey towards elevating the role of insights through knowledge management and how one of the world’s largest organizations is making their vision of centralizing their insights to drive business impact a reality.

Key takeaways:

  1. How to successfully roll out a new system for knowledge management of insights.
  2. The role of change management in ensuring platform success.
  3. Hands-on tips and recommendations for building a knowledge-sharing culture that drives impact at scale.

Case Study Consumers Joint Presentation


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