The power of AI in coding open-end responses

Room 2 | 9:30 am - 10:00 am | Wednesday, February 22, 2023

Are you under pressure to code market research results faster and with more accuracy, while also reducing costs? Are you concerned about leveraging AI and losing control of the results?

Ascribe’s CEO, Rick Kieser and CodingExperts’ Sandi Levitan will share AI Coder with Theme Extractor, a new breakthrough AI technology in Ascribe’s Coder verbatim management system which automatically creates a theme-based codebook and codes responses. Coders can then edit the results and leverage other features in Coder. It’s the quickest way to code a study. Come see case studies of how AI Coder can help deliver market research projects faster.

Key takeaways:

  • AI technology can improve the speed of coding market research projects, while also maintaining control of the automation and results.
  • AI technology can create a codebook and code responses!
  • How CodingExperts can improve time to completion of their market research coding projects by leveraging AI technology.

Case Study Presentation by Supplier Technology


More sessions

See all sessions

Navigating a research career: Stories from the frontline

Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]


Influence and own the most valuable moment in marketing: The transaction

Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]


Turbocharge your client relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study

TurboTax Insights leadership will share their principles on how to best collaborate with suppliers, providing an understanding of what matters most beyond costs and timing. We’ll open the book to [...]