The marketing research team as a growth engine: Insights from five Fortune 500 companies

Room 4 | 4:30 pm - 5:00 pm | Wednesday, February 22, 2023

The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as central in driving business decisions as they could be. This session will offer a perspective on how Marketing Research/Consumer Insights teams can best position themselves to be the growth engines within their companies. It is essentially a synthesis of best practices developed from firsthand, client-side experience across five Fortune 500 companies.

Key takeaways:

  1. The key Marketing Research/Consumer Insights tools most likely to yield growth-driving insights.
  2. The essential skills Marketing Research/Consumer Insights teams need to develop in order to drive impact.
  3. The essential talent teams need in order to have long-term, sustaining business impact within their companies.

Best Practices Consumers Presentation by End-Client


More sessions

See all sessions

The key role of iterative insights in times of economic uncertainty

Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]


Content with impact: How Vox Media leverages insights technology to develop high-performing content

Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]


The importance of research in branding and packaging redesign

Whether qualitative or quantitative in nature, checking in with consumers on a redesign of a brand or packaging not only provides important details to the creative agency, but can save [...]