Room 4 | 4:30 pm - 5:00 pm | Wednesday, February 22, 2023
The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as central in driving business decisions as they could be. This session will offer a perspective on how Marketing Research/Consumer Insights teams can best position themselves to be the growth engines within their companies. It is essentially a synthesis of best practices developed from firsthand, client-side experience across five Fortune 500 companies.
Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]
Whether qualitative or quantitative in nature, checking in with consumers on a redesign of a brand or packaging not only provides important details to the creative agency, but can save [...]