The key role of iterative insights in times of economic uncertainty

Room 3 | 10:15 am - 10:45 am | Wednesday, February 22, 2023

Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to keep track of their consumer’s needs. Katie Gross, chief customer officer at Suzy, Helen Guo, director of consumer insights at Liquid I.V. and Jackie Alvarez, senior director of global communications at That’s It. are here to give you the inside scoop on how to leverage iterative insights during challenging times to make sure you are keeping up with your audience. Learn how brands use insights to make decisions, get tips on championing market research within your organization and get a glimpse into what could be in store for in 2023. Join the conversation at The Quirk’s Event – LA!

Key takeaways:

  1. Using insights creatively during economic downturn.
  2. How to champion market research in your organization.
  3. 2023 predictions.

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