Room 4 | 11:00 am - 11:30 am | Thursday, February 23, 2023
Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a meaningful brand engagement.
In this fast and engaging session, Reach3’s Breanne Armstrong and Jonathan Dore reveal how some of the world’s most customer-centric brands are leveraging the power of mobile messaging-based conversational approaches to reach new voices, in new places, in a more organic and natural way.
You’ll hear directly from client-side researchers at Diageo, Tyson, Samsung, Kellogg’s and more to understand the real-world ROI achieved from using conversational insight methods to:
Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]
Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]
Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]