The future of insights is conversational: How modern insight professionals use mobile and conversational approaches to capture immersive and authentic feedback

Room 4 | 11:00 am - 11:30 am | Thursday, February 23, 2023

Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a meaningful brand engagement.

In this fast and engaging session, Reach3’s Breanne Armstrong and Jonathan Dore reveal how some of the world’s most customer-centric brands are leveraging the power of mobile messaging-based conversational approaches to reach new voices, in new places, in a more organic and natural way.

You’ll hear directly from client-side researchers at Diageo, Tyson, Samsung, Kellogg’s and more to understand the real-world ROI achieved from using conversational insight methods to:

• Use the most ubiquitous device today – the mobile phone — to capture robust quant and rich qual inputs in one seamless participant experience.
• Master conversational principles which help you mimic how consumers naturally engage with each other in your research activities.
• Go beyond PowerPoint to better engage stakeholders and inspire action through innovative mobile and video deliverables.

Case Study Consumers Presentation by Supplier