The future of insights is conversational: How modern insight professionals use mobile and conversational approaches to capture immersive and authentic feedback

Room 4 | 11:00 am - 11:30 am | Thursday, February 23, 2023

Consumers who are most likely to provide authentic, trend-setting insights are least likely to participate in traditional research. Why? Because traditional research feels more like taking a test than a meaningful brand engagement.

In this fast and engaging session, Reach3’s Breanne Armstrong and Jonathan Dore reveal how some of the world’s most customer-centric brands are leveraging the power of mobile messaging-based conversational approaches to reach new voices, in new places, in a more organic and natural way.

You’ll hear directly from client-side researchers at Diageo, Tyson, Samsung, Kellogg’s and more to understand the real-world ROI achieved from using conversational insight methods to:

  • Use the most ubiquitous device today – the mobile phone — to capture robust quant and rich qual inputs in one seamless participant experience.
  • Master conversational principles which help you mimic how consumers naturally engage with each other in your research activities.
  • Go beyond PowerPoint to better engage stakeholders and inspire action through innovative mobile and video deliverables.

Case Study Consumers Presentation by Supplier


More sessions

See all sessions

Between two bushes with MANSCAPED: Building a brand people LOVE

Join Ipsos and MANSCAPED for an inspirational and entertaining session on taking branding by the balls and being unapologetically consumer-centric in creating a brand strategy and product lineup that speaks [...]


Navigating a research career: Stories from the frontline

Join us as industry experts regale us with tales from their careers and share their experiences, passions and challenges. Designed especially for early-to-mid careerists, attendees will gain valuable insights into [...]


How to address brand risks and opportunities in a dynamic marketplace

Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]