Storytelling hacks that will turn you into a reporting rockstar

Room 3 | 2:45 pm - 3:15 pm | Thursday, February 23, 2023

Our roles as researchers are to uncover insights that our teams can use for better decision making. But there’s a big difference between research presentations based on facts and those that are told like stories. Last year we shared how authors and market researchers have a lot in common. This year we go a level deeper and showcase practical tips and tricks researchers can use to deliver compelling stories with their findings. Specifically:

  • Overcoming self-limiting obstacles that you are not a “creative.”
  • How to find the core narratives in a sea of data using collaborative tools like Miro.
  • Simple video editing hacks to make your clips more professional using tools like and adobe premiere.
  • How to present findings in visually stunning ways with tools such as Canva.

Key takeaways:

  1. How to use collaborative tools such as Miro to find the narrative in a sea of observations.
  2. How to think like a reporter to craft headlines and content to keep your audience engaged.
  3. How to wow audiences with visually stunning graphics and videos without hiring a designer.

Best Practices Consumers Presentation by Supplier


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