Room 3 | 2:45 pm - 3:15 pm | Wednesday, February 22, 2023
The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret to success? Real-time tracking across the sports industry and major sporting events such as the 2023 World Cup. In this session, hear directly from Amanda Ephrom, sr. brand strategist at The Athletic, on how they adopted automated insights and tracking research early on in their growth to expand their brand.
This session will feature a case study followed by a fireside chat with quantilope on how The Athletic uses consistent brand data to inform executive strategies in real-time. It will also focus on key recommendations for other brands looking to adopt new, real-time, tracking solutions and the benefits they provide.
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]
Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]