quantilope and The Athletic: Dominating sports media through real-time tracking
Room 3 | 2:45 pm - 3:15 pm | Wednesday, February 22, 2023
The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret to success? Real-time tracking across the sports industry and major sporting events such as the 2023 World Cup. In this session, hear directly from Amanda Ephrom, sr. brand strategist at The Athletic, on how they adopted automated insights and tracking research early on in their growth to expand their brand.
This session will feature a case study followed by a fireside chat with quantilope on how The Athletic uses consistent brand data to inform executive strategies in real-time. It will also focus on key recommendations for other brands looking to adopt new, real-time, tracking solutions and the benefits they provide.
Speakers:
More sessions
How to address brand risks and opportunities in a dynamic marketplace
Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]
Sponsored by
Getting the facts, faster: How you can unlock reporting insights for everyone who needs them
What if you could democratize data for your organization? And dive deeper into the tough questions? Our browser-based tool makes work easier and smoother for your team, stakeholders and suppliers. [...]
Sponsored by
Rising costs and shrinking wallets: How shoppers are tackling inflation
In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200
