Room 4 | 10:15 am - 10:45 am | Thursday, February 23, 2023
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to creative with the goal of carrying insights through campaign activation. However, there is a gap – how can creative teams scientifically translate insights into compelling campaigns that address irrational consumer decision making uncovered in research
In this presentation, we will discuss how Woodside Homes partnered with Newristics in applying its advance behavioral science-led solutions to align insights and creative teams to activate the most compelling copy.
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