Messaging that Connects: Bridging the gap between insights and creative action with behavioral science

Room 4 | 10:15 am - 10:45 am | Thursday, February 23, 2023

Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to creative with the goal of carrying insights through campaign activation. However, there is a gap – how can creative teams scientifically translate insights into compelling campaigns that address irrational consumer decision making uncovered in research

In this presentation, we will discuss how Woodside Homes partnered with Newristics in applying its advance behavioral science-led solutions to align insights and creative teams to activate the most compelling copy.

Key takeaways:

1. Insights teams can play an active role in carrying research learnings through creative development and activation.
2. One of the best use cases of Behavioral Science is in messaging optimization.
3. The programmatic and algorithmic application of Decision Heuristic Science provides campaign ready, scientifically perfected marketing copy in days based on insights sitting in your own research.

Case Study Consumers Joint Presentation