Room 4 | 2:45 pm - 3:15 pm | Wednesday, February 22, 2023
Over the last three years, digital qualitative research has come of age. It has evolved from a research staple to an essential driver for understanding customer attitudes, perceptions and behaviors. At the core of this transformation is activity-based research.
In this informative how-to session, Ray Fischer and Paula Kramer of Aha! Insights Technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data.
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
Whether qualitative or quantitative in nature, checking in with consumers on a redesign of a brand or packaging not only provides important details to the creative agency, but can save [...]
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. This presentation will guide you [...]