Leveraging activity-based methods to discover your brand’s Aha! moments
Room 4 | 2:45 pm - 3:15 pm | Wednesday, February 22, 2023
Over the last three years, digital qualitative research has come of age. It has evolved from a research staple to an essential driver for understanding customer attitudes, perceptions and behaviors. At the core of this transformation is activity-based research.
In this informative how-to session, Ray Fischer and Paula Kramer of Aha! Insights Technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data.
Key takeaways:
- Understanding the advantages of Activity-Based Studies vs. bulletin boards.
- How to Design Activities to better understand Human Emotion.
- Leveraging Projective Techniques to engage and inspire respondents.
- Combining Activity-Based tools with Agile approaches.
- Discovering Aha! Moments in your Analysis.
Speakers:
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Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023
