Leveraging activity-based methods to discover your brand’s aha moments
Room 4 | 2:45 pm - 3:15 pm | Wednesday, February 22, 2023
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data.
Key takeaways:
- Understanding the advantages of activity-based studies vs. bulletin boards.
- How to design activities to better understand human emotion.
- Leveraging projective techniques to engage and inspire respondents.
- Combining activity-based tools with agile approaches.
- Discovering Aha moments in your analysis.
Speakers:
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