Room 2 | 11:45 am - 12:15 pm | Wednesday, February 22, 2023
Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation that apply to many situations researchers face today, especially those involved in innovation and front-end research.
Entertainment marketing firm Trailer Park Group Strategy is refining our approach to youth consumer insights using data and research in combination with examples from across the TikTok landscape to build [...]
Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]
The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]