BTS: Journey to the Metaverse

Room 2 | 11:45 am - 12:15 pm | Wednesday, February 22, 2023

Get a behind-the-scenes look at a year-long body of work involving the metaverse at Warner Bros. Discovery and lessons learned along the journey. We’ll spotlight learnings from pitch to presentation that apply to many situations researchers face today, especially those involved in innovation and front-end research.

Key takeaways:

1. Developing & leveraging an expansive toolkit.
2. Calibrating research rigor to the research topic.
3. Importance of post-research phase.

Case Study Presentation by End-Client Technology