Influence and own the most valuable moment in marketing: The transaction
Room 2 | 11:00 am - 11:30 am | Thursday, February 23, 2023
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.”
Learn in this session how to understand consumer behaviors, map the path-to-purchase to find key moments to influence consumer choice, quantify purchase drivers and uncover the digital and physical tactics to reach your consumer. Takeaway actionable steps on how you can own the most valuable moment in marketing: the sales transaction.
Speakers:
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