Hyundai Santa Cruz research road trip: From concept to the road
Room 4 | 1:15 pm - 1:45 pm | Wednesday, February 22, 2023
Ever wonder how all-new “category busting” products come to market that require millions of dollars in upfront investment and billions in long-term commitment? How do companies off-set this risk? With research!
Come hear one success story about how the all-new Hyundai Santa Cruz created a new type of vehicle that has won many automotive awards and allocates since its launch in 2021.
Key takeaways:
- Three key takeaways from the presentation include knowing the business problem well to help provide meaningful research.
- Learning about the various research methods deployed.
- Learning there is always room for improvement.
Speakers:
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