Room 2 | 9:30 am - 10:00 am | Thursday, February 23, 2023
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.
This presentation will guide you through the art and science of creating such transformative brands. Further, you will learn how to measure, predict and optimize the success of such brand across personal, social and cultural attributes.
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content [...]
Everyone has an opinion on the state of our country, the economy and societal evolution. Everyone is impacted in some way by the subsequent turbulence we see in our daily [...]