Room 2 | 9:30 am - 10:00 am | Thursday, February 23, 2023
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.
This presentation will guide you through the art and science of creating such transformative brands. Further, you will learn how to measure, predict and optimize the success of such brand across personal, social and cultural attributes.
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