Room 1 | 2:00 pm - 2:30 pm | Wednesday, February 22, 2023
Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why and how to wake up these silent homes. Using an advanced mixed-method approach to gaining strategic insights enabled Sonos to develop programs to get listeners back to playing what they love. Programs included critical customer touchpoints, education and refined messaging — all leading to more listening.
Having the right insights is key to making successful decisions. In this session, you’ll learn how Sakura, an art and writing instruments company, built a data-informed culture that helped them [...]
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]
Learn ways to elevate the Insight Quotient (IQ) of Johnson & Johnson Vision teams and internal partners. When we deepen understanding of insights and how to get them across our [...]