Room 1 | 2:00 pm - 2:30 pm | Wednesday, February 22, 2023
Listening is at the heart and soul of Sonos. When a number of recent Sonos customers were letting their speakers sit unused at home, the company needed to understand why and how to wake up these silent homes. Using an advanced mixed-method approach to gaining strategic insights enabled Sonos to develop programs to get listeners back to playing what they love. Programs included critical customer touchpoints, education and refined messaging — all leading to more listening.
Key Takeaways:
Speakers:
More sessions
Over the last decade, the use of alternative data by hedge fund managers and other investment firms has grown significantly. Alternative data is non-traditional data that is collected and used [...]
As the debate between employers and employees about the great return to the office continues, businesses are faced with critical decisions about if – and where – to operate their [...]
Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work [...]