Room 1 | 11:00 am - 11:30 am | Wednesday, February 22, 2023
Organizing the work of a set of UX researchers is not an easy task. Leveraging agile methodologies has helped the ServiceNow digital UX research and content team align their work with that of the digital design, product and development teams. This presentation will discuss the technology used and how work is taken in, assigned and sized. It will also demonstrate the results, including greater ability to manage changing priorities, project visibility and delivery of strategically timed, impactful work.
Researchers develop many transferrable skills throughout their careers; come hear how one researcher leveraged her superpowers to pivot throughout her career and learn best practices for you to apply as [...]
In this panel, corporate researchers will address some of the issues that arise when internal clients submit a research request. When should you look outside the organization and engage with [...]
The Marketing Research/Consumer Insights team typically has the best understanding of the people a business is seeking to acquire in order to grow. However, these teams are still not as [...]