Room 3 | 1:15 pm - 1:45 pm | Thursday, February 23, 2023
Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In the past 20 years, respondent participation rates have plummeted (30% to 7%), cheating has skyrocketed (up to 40%) and attention spans have shortened (70% lose focus after 10 minutes). Yet the demand for deeper insights has increased.
This presentation shows how our industry can step up its game to meet these challenges by delivering a radically better respondent experience that yields deeper insights, more reliable data and greater confidence in business decisions. We provide a case study on a high-profile corporate initiative with multiple stakeholders and complex questions that leveraged new technology to deliver dramatically better insights.
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]
Long-term and profitable client engagements can be difficult goal in any economic climate, but more so in the current fiscal tightening on research spend. In this session, we will explore [...]
The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]