Room 2 | 10:15 am - 10:45 am | Thursday, February 23, 2023
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand customer feedback across its digital properties without lengthy, multi-question surveys.
In this presentation, you’ll learn how Fandango utilizes open-ended feedback across its research, using AI-powered text analytics from Canvs to efficiently, accurately and consistently turn unstructured text from open ends into critical insights that drive exceptional digital experiences. The presentation will highlight two example research projects at Fandango, one focused on post-purchase customer experience management and the other on testing and optimizing creative development.
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