Room 4 | 11:45 am - 12:15 pm | Thursday, February 23, 2023
The session will highlight how QuickBooks is uncovering insights and using differentiated marketing techniques to grow their base of business with the diverse mosaic of new business owners who used COVID-19 as their reason to become their own boss. Specific insights on female, African American, Hispanic and first-time business owners. The presentation will be a mix of rationale for the move, insights collected from these audiences and specific in-field marketing tactics.
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