Future of work: Selecting optimal office spaces with location intelligence

Room 3 | 2:00 pm - 2:30 pm | Thursday, February 23, 2023

As the debate between employers and employees about the great return to the office continues, businesses are faced with critical decisions about if – and where – to operate their office spaces. While company-wide surveys and anecdotal feedback can certainly capture employee sentiment, a more reliable predictor of employee’s future behavior is the empirical data showing where they are going in the physical world.

With location intelligence, business leaders can begin to answer key questions and uncover hidden insights such as, how far are employees willing to travel each day in order to reach the office? Where do they go before and after the office – are they taking advantage of nearby attractions, such as gyms and coffee shops? How do behaviors vary by city and by day of the week?

In this session, Foursquare’s Head of Research, Emily Owyani will share findings from a recent research study examining the latest trends in consumer behavior and discuss how location intelligence helps businesses make smarter decisions when it comes to selecting office spaces.

Key takeaways:

1. Why location intelligence provides rich insights and offers a competitive advantage over survey data.
2. How foot traffic data showing where people go in the physical world can serve as a powerful indicator of future behavior.
3. How savvy analysts and data scientists are enhancing their site selection models with location data.

Presentation by End-Client Research Report Technology