Furries, Arianators, pajama moms and politicos: The power of personas in driving business

Room 2 | 11:45 am - 12:15 pm | Thursday, February 23, 2023

We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their love of pets as their zip codes… more so by their passion for clowncore, grandpacore or pearlcore than the generation they were born into… more so by their affiliation with the world of BookTok than their age or work status.

During this immersive session, attendees will take a journey into the lives of people to see who they really are. Through video, music, photography and other real-world “data,” attendees will get to know “consumers” from various lifestages and lifestyles in more robust, meaningful ways – and see first-hand how it is to understand and speak the verbal and visual language of your target.

Key takeaways:

1. A deeper understanding of people, how they define themselves and the societal dynamics that shape them.
2. A multi-layered framework for understanding people beyond demographics and psychographics.
3. A tool chest of techniques for uncovering richer insights into human behavior and affinities.

Case Study Consumers Presentation by Supplier