Room 2 | 11:45 am - 12:15 pm | Thursday, February 23, 2023
We are living in an era of hyper-personalization and endless content and choices that have allowed people to become billions of unique individuals who are defined as much by their love of pets as their zip codes… more so by their passion for clowncore, grandpacore or pearlcore than the generation they were born into… more so by their affiliation with the world of BookTok than their age or work status.
During this immersive session, attendees will take a journey into the lives of people to see who they really are. Through video, music, photography and other real-world “data,” attendees will get to know “consumers” from various lifestages and lifestyles in more robust, meaningful ways – and see first-hand how it is to understand and speak the verbal and visual language of your target.
Marketers spend trillions of dollars globally every year attempting to engage and influence their customers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this session how [...]
In too many companies, research doesn’t achieve its potential to influence change because it is delivered by the pound, in silos or doesn’t reconcile conflicting points of view from other [...]
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]