Room 1 | 11:00 am - 11:30 am | Thursday, February 23, 2023
Roku knew how owners were engaging with our Streaming Players and Smart T.V.s, but needed to better understand how consumers were shopping for our products to begin with. Where did they shop online? How did they search? What sources did they use for research? Who did they talk to? Why did they go into stores as well?
We established an omnichannel look at how online shopping and research, in-store activities and word-of-mouth come together to lead shoppers down a path to our brand. We now have an ongoing program that allows us to understand their digital behavior, their in-store behavior and how those come together. We can now fully understand what consumers are thinking and doing before they ever make their streaming purchases.
Everywhere we turn, there’s news of layoffs, fear of recession and continued inflation (eggs cost how much!?). This uncertain economic climate means it’s more critical than ever for brands to [...]
Krusteaz leveraged the Curion Score™, Curion’s proprietary data driven benchmarking capability to obtain deeper product insight and give greater confidence in the business decision. Often in product testing, results come [...]
With more consumer entertainment choices than ever, staying top-of-mind and delivering an outstanding digital experience is critical for Fandango. Thier research team needed a way to quickly capture and understand [...]