Room 3 | 3:45 pm - 4:15 pm | Wednesday, February 22, 2023
Like many industries, banking has faced many challenges in recent years, from increasing competition to shifting customer expectations – challenges that require market research to stay ahead of. However, First National Bank of Omaha (FNBO) was not getting what it wanted from its old research processes. The work was being done, and the money was being spent, but the data needed to be made actionable or utilized to its potential. Hoping for a solution, FNBO shifted its strategy to find value in its research.
During this session, Jeff Dahms, director of CX at FNBO, and Johnny Anderson, director of customer success and implementation at Fuel Cycle, will explain how FNBO found the reason behind its research and empowered teams across FNBO with actionable insights. They’ll also dive into future goals for the organization and plans to achieve them.
As the debate between employers and employees about the great return to the office continues, businesses are faced with critical decisions about if – and where – to operate their [...]
Researchers use many tools to uncover what consumers really think: asking the same question in different ways, hiding real questions inside decoy questions, using projective techniques. But even the most [...]
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]