Content with impact: How Vox Media leverages insights technology to develop high-performing content
Room 3 | 11:45 am - 12:15 pm | Thursday, February 23, 2023
Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content that is impactful for both their readers and their business.
Key takeaways:
- How media companies can leverage insights throughout the content creation process to develop high-performing content.
- The research methodologies and technologies that have driven success for Vox Media.
- How to apply different psychological frameworks to research projects for deeper insights.
Speakers:
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