Content with impact: How Vox Media leverages insights technology to develop high-performing content

Room 3 | 11:45 am - 12:15 pm | Thursday, February 23, 2023

Join Edwin Wong, SVP of insights and innovation at Vox Media and SightX Co-Founder, Naira Musallam as they explore the methodologies, psychological frameworks and technologies they’ve used to create content that is impactful for both their readers and their business.

Key takeaways:

  1. How media companies can leverage insights throughout the content creation process to develop high-performing content.
  2. The research methodologies and technologies that have driven success for Vox Media.
  3. How to apply different psychological frameworks to research projects for deeper insights.

Case Study Joint Presentation Media


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