Room 2 | 4:30 pm - 5:00 pm | Wednesday, February 22, 2023
Well-designed market research can identify actionable insights and innovation areas. But what’s next? Creative thinking can sometimes hit us out of the blue, but it doesn’t have to be an occurrence of luck, it can be designed. Vital Findings has created a powerful formula that takes the right inputs with a proven creativity process to unlock inspiration and drive teams to develop new, tangible ideas. Learn how Deckers and HOKA used this winning formula to bring runners and product designers together to elevate design and performance of their next generation running shoe.
The Athletic, a subscription-based sports website acquired by The New York Times in 2022, is quickly growing from a media start-up to a dominating force in sports news. Their secret [...]
The appetite (so to speak) for classic comfort foods might feel universal to many of us. But when translating a brand new offering from Europe to North America, cultural context [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Material runs many large trackers where the [...]