Room 3 | 1:15 pm - 1:45 pm | Wednesday, February 22, 2023
Room 3 | 10:15 am - 10:45 am | Thursday, February 23, 2023
ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The potential for survey farms and nefarious characters to utilize AI, like ChatGPT, to infect data collection is a very real and existential threat to the broader market research industry. From spoofing open ended questions to arming “level up” respondents with anecdotal knowledge to game survey data, AI is poised to disrupt data collection in ways completely unexpected.
Or is it?
In this session, we will deep-dive into the threat this poses for data quality, and steps we can all take to mitigate that risk. The team at IRT has been hard at work understanding these threats, not only to buttress IRT’s groundbreaking technology, dtect but to gain a broader understanding of this very new world that we are all poised to be living in regarding AI and its effect on data collection.
Insights teams often get asked to provide research guidance to drive messaging by uncovering consumer pain points, current states and desired end states. These hard-earned insights are handed over to [...]
This year, 98% of businesses¹ are aiming to orient themselves to sustainability. But as the concept becomes more comprehensive and ubiquitous, its shared meaning seems to be evaporating. That makes it much harder for companies, politics, [...]
Join Dan Frommer, founder and editor-in-chief of The New Consumer and Alastair Bruce, vice president at Toluna for their presentation on how TikTok won Gen Z, the fundamental belief in [...]